It may, at first glance, seem strange to draw synergy between the
disciplines of acting and the crafting of efficacious beauty and wellbeing
products, but as Dominic Hawksley will tell you, from his 30 years as a
professional actor, they are more aligned than you might think.
Creating a believable, cohesive, rounded character to resonate with an
audience, does indeed parallel with creating an Olverum product; every
part contributing to the purpose, a level of complexity that considers the
feeling that you are left with as well as the physical benefits. From the
profile of blended aromatic oils to the ingredients in the formula – like a
good dramatic performance, it is the ensemble that creates the piece.
This attention to finite detail, a meticulous and unfaltering commitment to
the quality, defines Dominic’s approach to evolving the heritage of
Olverum.
From an early age, Dominic was surrounded by fragrance. Both parents
were immersed in the industry and pioneered a retail experience “Les
Senteurs”, dedicated to artisan, niche fragrance brands. This gave him
exposure to complex, exploratory scents unrestricted by commercial
considerations, created through passion.
These early connections to the art of scent, have formed the cornerstones
of his journey so far with Olverum.
The brand was known for decades purely on a one-dimensional level, as
‘the Bath Oil’. Now, under the careful curation of Dominic and his team;
through gutsy instinct, dedication to efficacy and pure passion, the iconic
brand has been elevated. Today’s collection delivers high performance
products for the whole body which can be used in tandem to create a
moment of restorative relaxation. Indeed, with the mission to “Restore
Your Essential You”, every product must fulfil that promise above all else
to stay true to the brand’s holistic approach to product development.
Built on pillars of Botanical Cosmetic Science, Aromachology, and
Aromatherapy, Olverum creates self care rituals designed to enrich lives;
to bestow a centred-self, positivity, and balance.
As it was then and always will be.
Our heritage – your wellbeing.
